Branding & packaging design for Helvetica Coffee

Helvetica Coffee is a coffee business concept for startups from Indonesia. We inspire the Helvetica font name for this business brand name concert. Helvetica is one type of font that is timeless. We hope this coffee business can be like the Helvetica font. We want to drink coffee as a ritual to find customers’ life solutions. A road. That’s why we wrote the tagline “Coffee is the way”. Starting from the logo where we include zebra crossing elements as a visual representation of the road in the Helvetica logo. For the illustration accompanying the logo, we designed an icon representing the coffee attributes, such as; mountains, baristas, coffee, coffee shops, coffee plants, roads, the benefits of coffee like making the brain runny.