Tröösik gummy candy from washing machine

McCann Vilnius on 07/30/2019

Tröösik is a first gummy candy brand from Lithuanian confectionary maker Pergalė. Targeted to teen audience it had to grab attention in pretty busy candy shelves. Inspiration for product came from unlikely source – Bart Simpson himself and his famous phrase "Eat my shorts". So we created gummy candies shaped like various underwear styles. Name Tröösik comes from Lithuanian slang word "triusikai" meaning underwear. Except it got slight Scandinavian makeover making the name more funny and unusual. To make concept work we also created packaging looking like washing machine. See through window gives a clear glimpse at the packaging contents helping to decide which "underwear" is right for today.