This indulgent range of CBD infused ice creams needed a name and brand. Being arguably the ultimate way to switch off and chill out, ‘Melt’ named and branded itself...almost. By visually melting the confectionary category’s rigid stripes, the brand embodies the product’s stress relieving qualities as well as the melting pot of flavours inside. Effortlessly campaignable, Melt’s strong, premium brand spreads its sweet relief across everything it touches.