Celebratory Packaging for the Lunar New Year

Creed wanted to create an experience that would help its customers celebrate the Lunar New Year. These Chinese red packets come in a set of 8 coordinating envelopes and a box which were designed to honor a gift giving moment and culturally significant time of the year. The patterns were created using a gold foil, clear spot varnish, and a printed tone-on-tone shade of red pantone for a subtle contrast.