Pride Takeover for Coca-Cola

The month of June is a time when the world puts its focus on the LGBTQIA community, its a chance for people to talk about sexuality, gender, equality, discrimination, its a chance to teach, understand and relate. Increasingly companies have embraced it, sometimes for the right cause other times it seems like a cash grab - regardless it gets the conversation happening which can only be a good thing. Coca-cola is truly iconic, from its Classic red, the typeface, the swirl its instantly recognisable, it seemed like the perfect candidate to have a PRIDE TAKEOVER. I used the pride flag as my inspiration and what each stripe represents. Each colour has a different illustration with the tagline of "LOVE IS LOVE" running across the top as a reminder that we all have much more in common than in difference.