Motion Nutrition

Our client, Motion Nutrition, a UK organic sports nutrition brand, spotted an opportunity to move beyond their traditional male, gym audience into a broader female, lifestyle performance market. They created a suite of new products for their hero protein powder range and asked us to develop an identity rebrand and packaging redesign to relaunch brand and product. Following an extensive research phase into audience, retail and competition, our design process started with the development of the new logo - an iconic image that could harness the energy and ethos of the ‘Motion’ brand and the new tagline we developed - ‘Make Your Move’.