Being from Hawaii, Hele began as a passion project for Weekday Studio. Currently still in conception, the goal of Hele is to create a curated travel experience for visitors to discover and rediscover today’s Hawaii in a respectful way. We’re working towards designing a modern identity, user experience, and resource guide that caters to a new generation of travelers. While people may have pre-conceived ideas of Hawaii, it’s always evolving and growing. The goal of Hele is to show that there’s a piece of Hawaii for everyone, and Hele will help you find it.