CHALLENGE: We were asked by the Metro Design Team to come up with a fresh campaign to raise awareness about train safety. They needed a design that would be so effective and eye-catching it would cause pedestrians to look up. An eye-pleasing design was needed as these ads would be strewn on digital and printed ads across Los Angeles. SOLUTION: The ads were designed to resemble the popular split fountain rock-and-roll posters made popular during the 60s and 70s as they are filled with bright colors and an iconic design that is almost instantly recognizable. The campaign was in both English and Spanish and displayed on hundreds of billboards, bus benches, trains and magazines across the city.