LA Design Festival

CHALLENGE: Promoting the LA Design Festival, the only citywide festival of its kind, featuring over 50 events throughout LA over the course of four days. From architecture and interiors to graphic, industrial, fashion, set, costume, and experiential design, the festival showcases the best of the local design scene. SOLUTION: Designing in LA all the 
way down to the font (“Sunset,” a painterly 
sans-serif rendered in the tradition of Los Angeles 
sign painters), we brought 
to life the Design is for Everyone campaign, with original signage, wayfinding, advertising, and event newspaper. We featured different types of designs and designers to showcase 
the diverse range of the 
city and reflect LA’s many cultures, socioeconomic backgrounds and talent.