LA Design Festival
Weekday Studio on 05/30/2019
CHALLENGE: Promoting the LA Design Festival, the only citywide festival of its kind, featuring over 50 events throughout LA over the course of four days. From architecture and interiors to graphic, industrial, fashion, set, costume, and experiential design, the festival showcases the best of the local design scene. SOLUTION: Designing in LA all the way down to the font (“Sunset,” a painterly sans-serif rendered in the tradition of Los Angeles sign painters), we brought to life the Design is for Everyone campaign, with original signage, wayfinding, advertising, and event newspaper. We featured different types of designs and designers to showcase the diverse range of the city and reflect LA’s many cultures, socioeconomic backgrounds and talent.