Weekday Studio on 05/30/2019
CHALLENGE: Designing a complete brand identity from the ground up. Develop an on-brand physical space and create assets for a dynamic and cohesive experience for customers. SOLUTION: A sense of playful discovery, avoiding the predictable, cluttered environment often associated with contemporary nail salons. We designed a bright, white space enlivened with bold shapes. To reflect the contrast found throughout LA, industrial materials like concrete and steel are cushioned by a vibrant gradient of pinks, oranges and blues. We made custom mirrors, shelves, tables and seating with a juxtaposition of sharp and soft. The menu board consists of 3D-printed magnetic molds that are interchangeable and can transition with the seasons alternating nail design and color trends.