Known Supply

CHALLENGE: Following the brand’s philosophy that “Who 
makes it matters.” Create an identity that draws attention to the people behind each product. Evoke empathy from patrons and cultivate a relationship between consumer and creator. SOLUTION: Instead of focusing on the ethical clothing narrative, we spotlighted the brand as a solution. We produced imagery that conveys a story that is personal, transparent, and life-affirming — reminding people that they aren’t 
just customers, but heroes in this story. We chose 
an aesthetic that was stylistically neutral, 
but never dull. Our aim was 
to remind customers that their products are made 
with dignity, hope, and compassion for others. Each maker handwrites their 
name onto the labels of the products they’ve created.