Bulletproof on 05/07/2019
Our brief was to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their environment. After a deep dive into the consumer and category, we created the ‘Nature. Engineered.’ brand world platform and named the brand ALKIMI, inspired by scientific transformation. Our pack design reflects the science behind ALKIMI’s power, with the brand symbol inspired by alchemist symbology, the synthesis of science and nature. Dramatic surges of colour at the top of each pack hints at the scientific process inside and delivers clear varianting. Our new bottle structure is inspired by laboratory conical flasks – a beautiful and ownable structure implicitly connected to the brand world.