Mirodenia

Repina Branding on 03/21/2019

Mirodenia is a brand of seasoning which contains dried vegetables and is produced by Fuchs Condimente, a Romanian company. The company requested that we help with the challenge of updating its packaging design. We were inspired by the process of taking all the ingredients and placing them side by side before beginning to cook. We carefully selected the best vegetables and arranged them using knolling photography, with natural vegetable compositions comprising the central part of the package. The Mirodenia logo is made in a handmade manner to highlight the brand's naturalness and sophistication. The new package is reminiscent of femininity and home comfort, with a dash of perfectionism. The design of the product is straightforward and mouthwatering. Different types of the product are now distinctly different from each other due to color differentiation. The back side of the package features chopped vegetables acting as another illustration of the product's ingredients.