"Cotty" brand and packaging of cotton products

Anastasia Kostina on 02/21/2019

"Cotty" - brand of cotton products for young girls Problem: Young girls and teenagers do not buy their own cotton products, take what my mother buys Insight: "I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear" Decision: Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on instagram, lifehacks, contests, advertising through bloggers) Main visual image is a character, Cotty. This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.