Under Twenty cosmetics
Mamastudio on 02/21/2019
Our goal was to create a visual identity that spoke directly to a new generation of teens. In doing so, we limited the amount of graphic elements on the packaging that allowed us to serve modern design standards found in the cosmetic industry, as well as meet the expectations of a teenage market. We created a three-color “splash” motif to tie the various product lines together while telling the story of each individually. The Under Twenty logo itself underwent a major design refresh.