Hershey's Popcorn

The wild popularity of ready-to-eat popcorn over the last couple of years prompted Hershey’s to develop a line of their own, but one that would deliver on the indulgence, snackability and fun Hershey’s is known for. As a beloved candy brand, the Hershey’s name was a key communication point at shelf to sell appetite appeal. And while other brands had taken their package designs to heritage or premium, Hershey’s celebrates a lighter tone that feels happy and playful. The design is a good balance of trusty, classic Hershey and modern fun with bouncy photography that looks crave-worthy, and popping graphics.