Way Better Snacks
Ultra Creative on 02/13/2019
The Way Better Snacks brand needed a package design that would be way better for them at retail. The better-for-you chip aisle was rapidly expanding and Way Better – a small brand with few retail facings – needed to use their packaging to pack punch and stop consumers in the aisle. They wanted to communicate a candid and offbeat personality and live at the intersection of craft and fun.