Thirst Craft on 01/14/2019
WEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude and an eclectic set of brands. With its first foray into cans, we were set the challenge of uniting existing, established brands (St Mungo and WEST 4) and new, never before visualised ones (GPA) under the WEST umbrella. Our solution? Colour. WEST’s red, black and white brand colours are famous in both the on and off trade. We leveraged this powerful palette, along with graphic devices, to create a cohesive can range. With three brands to tackle, we first created a striking new style for GPA then crafted the existing WEST 4 brand to match. Finally, we isolated St Mungo’s more traditional brand assets to give a 360 degree can experience and allow it to fit in visually with this modern, minimalist look.