Commonwealth Brewing Co

Brewer and owner of Commonwealth Brewing Company – one of the rising stars of East Coast USA craft beer – came to us with a succinct if not straightforward creative brief: “I want to visually see the flavours I taste in the can.” Never ones to shy away from a challenge, we immersed ourselves in the flavours of the beers. Expressing them first in words, then translating these descriptions into textures by photographing oils, vinegars and inks interacting. The overall look was like nothing else on shelf. Together the bright, bold textures formed a robust range – creating uniformity through eccentricity.