TYTO ALBA WINE
RitaRivotti® Design on 01/08/2019
There is no greater example of respect for nature and protection of a species than has been evidenced by Companhia das Lezírias along the years. This vast company’s initiatives to promote environmental consciousness are of great importance, and go far beyond the wine-growing sector. From the many projects it supports, TytoTagus is just one worth mentioning. The aim was to study the spreading of Tyto Alba, commonly known as the Barn Owl. This particular project led to an increase in the owl’s population on Companhia das Lezírias’ properties, thereby reinforcing its role of protecting the vineyards. This connection inspired us to come up with a name and concept for the Tyto Alba wines. We dreamt about this mythical bird’s features and portray them in a special design that makes it come to life, reminding us of its watchful personality, conveying quality and reliability.