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Instance – Where Instagram Defines Your Scent

by Casha Doemland on 09/05/2018 | 3 Minute Read

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Conceived by students Artero JuliaBaeck ÁngelesSuaya Florencia for a project, Instance brings your scent to life through your Instagram feed. That's right, the photographs and your memories are the building blocks to your own personal fragrance. 

"The brief, to create a revolution in personal care. The new product development is a customizable scent/pack based on someone's digital feed."

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"In order to customize and personalize a deodorant to Rexona's each brand ambassador, a unique scent has been created based on each one's experiences, travels, preferred colors and style which are reflected in his/her Instagram digital feed.

A way of gifting someone an instant of that memory they would've probably wanted to last forever."

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Design: Artero JuliaBaeck ÁngelesSuaya FlorenciaLocation: Barcelona, Spain

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