Guadalajara–based design studio, Heavy gives Danatura’s line of tortillas a simple yet stylish makeover. The design features prints of Mother Nature and ingredients with a small window to display the product itself.
“Danatura prides itself in giving the best of nature with their vegan milk powders and tortillas made from nuts and grains straight from the earth. “
“We developed their brand strategy as well as Identity and Packaging, and decided to take a handmade route with their visuals, reflecting the origin of their ingredients and its motherly, caring nature.
By using linoleum cut illustrations and cheerful bold typefaces, we created a functional and aesthetically pleasing packaging that appeals to its family target.”
Designer: Heavy
Client: Danatura
Creative Director: Lane Cope
Art Director: Sofía Vargas
Location: Guadalajara
