One Kings Lane's Delfinia & Celandine
by Diane Lindquist on 02/26/2014 | 3 Minute Read
Strohl created two packaging solutions for One Kings Lane's Delfinia and Celandine.
One Kings Lane—the premier site for luxury & vintage finds—approached Strohl to create the brand identity for two exclusive bed and bath collections. The first, Delfinia, offers pieces to create your own "sophisticated home oasis", understated with subtle details and finishes.
"We approached the brand identity with that in mind, creating custom typography with extended serifs and wide letters, creating a humble elegance—with every detail accounted for."
The second, Celandine, is an eclectic and playful mix-and-match collection, with bold colors and exotic patterns inspired by world travel.
"In designing the brand identity, a bright and confident signature fit perfectly. An upward flying swallow is used as a small 'tab' detail, a nod to the name's origin (swallows accompany the return of the celandine flower each year in Greece). For both systems we designed tags, labels and ribbons that were expanded by the One Kings Lane design team."
Designed by Strohl Design: Christine Celic Strohl & Eric Janssen Strohl Creative Direction: Ethan Trask, One Kings Lane Project Management: Miki Lubrano, One Kings Lane
Country: United States
City: San Francisco