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Featured image for Onward Coffee's Lively Packaging Blend of Energy, Vibrancy, and Quality

Onward Coffee's Lively Packaging Blend of Energy, Vibrancy, and Quality

by Chloe Gordon on 01/26/2024 | 2 Minute Read

Fictorium's packaging for the conceptual brand Onward Coffee is a fusion of energy and quality. The dynamic illustrations at the core of the branding system depict individuals and their loyal dogs navigating life's bustling rhythm, embodying the spirit of constant motion and purpose. Electric bright blue and orange hues take center stage, injecting excitement into the design and seamlessly intertwining with soft-natured illustrations. The lighthearted and inviting packaging offers a burst of flavor, encouraging consumers to keep moving onward.


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Embarking on the Onward Coffee branding and packaging project is an exhilarating journey into a world where quality coffee meets the vibrant energy of those constantly on the move. Our mission is clear: to deliver the highest quality coffee that propels individuals into action, empowering them to tackle their day head-on. Onward Coffee is not just about a caffeine fix; it’s about fueling ambition and setting the tone for a day of accomplishments.

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The heart of the branding system lies in the dynamic illustrations that capture the essence of individuals and their loyal companion (a pup) navigating through the bustling rhythm of life. These illustrations are more than just visuals; they embody the spirit of constant motion and purpose. Electric hues of blue and orange take center stage, injecting a burst of excitement into the branding system. The bold and lively colors seamlessly intertwine with the illustrations, creating a synergy that mirrors the vibrancy of the brand and the people it serves.

Onward Coffee’s branding and packaging speak to the spirited individuals who crave more than just a beverage—they seek a companion in their journey, a burst of flavor, and encouragement to keep moving onward.

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Editorial photograph
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Editorial photograph

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