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Here Design Elevates Zacapa Chocolates with Luxurious Packaging

by Chloe Gordon on 01/10/2024 | 2 Minute Read

Here Design's packaging for Zacapa Chocolates is a visual delicacy, blending luxury and purposeful gifting. The black and gold packaging, reminiscent of the brand's rum aesthetic, encases vibrant chocolates designed to enhance the Sobremesa experience. 'The Everyday Range,' with its twelve chocolates in mountain-inspired forms, mirrors Zacapa No.23's Guatemalan origin, featuring flavors like roasted ground coffee beans and vanilla. Meanwhile, 'The Elevated Range' is a sculptural piece of art, carefully housed in a square box, symbolizing the rum's origin and flavor profiles, making it a showstopper for exclusive gifting.


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Zacapa Rum has launched delicious bespoke chocolates intended to be enjoyed alongside Zacapa’s signature rum for a luxurious and shareable after dinner experience. To bring the product to life, Zacapa partnered with London design agency, Here, to explore how they could create purposeful and elevated gifting, whilst connecting people around the table and enabling them to linger longer.

Inspired by the rum’s distilling and ageing process, Here collaborated with chocolatier, BRIK, to create two chocolate ranges as bespoke flavour extensions of the liquid. Designed to create an after dinner moment known as Sobremesa, the colourful chocolates are a beautiful surprise when revealed from their luxurious black and gold packaging. ‘The Everyday Range’ accompanies the Zacapa No.23 as a perfect flavour pairing and has been designed to resemble the mountain forms and colours of the rum’s Guatemalan origin.

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Available in select European stores, each box of twelve chocolates consists of three enticing flavours: roasted ground coffee beans, vanilla and macadamia, and plum and almond. Intended as the perfect gift for the discerning culinary enthusiast, the everyday range offers a unique gifting option or special touch after a meal with friends or family. Whilst ‘The Elevated Range’ is a sculptural showpiece gifted internally at Diageo and to influencers, for a truly elevated gifting experience.

Here has carefully designed the chocolates to sit neatly within a square box whilst forming a collective mountain shape referencing the rum’s origin and flavour profiles. The range is a true showstopper and offers an exclusive gifting option for Zacapa. The result are chocolates which elevate the after dinner, whilst paying tribute to Zacapa rum’s origin and flavour profiles.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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