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Pringles and The Caviar Co. Bring TikTok Fad To Life

by Rudy Sanchez on 09/20/2023 | 2 Minute Read

Keeping up with all the TikTok culinary fads can work up an appetite, particularly when it features two contrasting but tasty indulgences.

Caviar and Pringles are the latest food combination to go viral, with over 3.4 billion views across the ByteDance-owned TikTok and a cameo on The Real Housewives Of New York City. It might seem odd to pair something so luxurious like caviar with “potato crisps” that are only 42% spud, but it works. It might be the hyperbolic paraboloid shape of Pringles crisps or the contrast in textures. Still, whatever it is, the snack brand is teaming up with The Caviar Co. to offer the experience with the “Crisps and Caviar” collection.


The Crisps and Caviar collection features a pairing of Pringles BBQ, Sour Cream & Onion, and Original crisps with The Caviar Co.’s smoked trout roe and white sturgeon caviar. Each kit includes a tin-opening, gold collectible caviar keychain and two spoons, exquisitely packaged in a premium co-branded box.

“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar—and in true Pringles fashion, we're satisfying the caviar-curious,” Mauricio Jenkins, US marketing lead for Pringles, said in a press release. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles-tasting experience unlike one you've ever had.”

Pringles X The Caviar Co. kits are available now at the PringlesAndCaviar.shop.