Latest Liquid Death Stunt Features Tom Segura Making Recycling 'Glorious'

Edgy and environmentally focused water brand Liquid Death continues garnering attention for itself, its canned beverages, pretty sweet merch, and its anti-plastic pollution stance with merchandise driven by innuendo-laced promotional campaigns faced by raunchy stand-up comics, this time partnering with Tom Segura to promote its “Recycling Glory Hole.”

For the uninitiated, the term “glory hole” refers to a NSFW thing that you probably shouldn’t google on a work computer. In Liquid Death’s case, its latest merchandise is glorious because it makes recycling easier. Tom Segura’s Recycling Glory Hole features the co-host of Your Mom’s House podcast, kneeling, mouth agape. A circular receptacle wide enough to receive tallboy-sized aluminum cans is cut out in the center of Segura’s face.

While the new merch is just a box to collect empty cans, the promotion is steeped in some obvious innuendo, and the dark, irreverent humor of both Segura and Liquid Death is a natural fit. For this campaign, the brand taps into Tom Segura’s penchant for sexually-themed shock humor to call attention to the fact that 95% of plastic isn’t recycled.

Tom Segura’s Recycling Glory Hole follows on the heels of the “real” Steve-O voodoo dolls and is available on Liquid Death’s website.