Hidden Valley Ranch and This Little Goat Pour Both of Their Sauces Into A Bottle And Call It Ranch Chili Crunch
by Chloe Gordon on 09/19/2023 | 2 Minute Read
In the ever-evolving landscape of culinary innovation, collaborations between two loved brands can lead to deliciously unexpected outcomes.
Such is the case with the recent partnership between Hidden Valley Ranch and This Little Goat, a brand from renowned chef Stephanie Izard celebrated by home cooks of all stripes for their exciting, flavorful products. The result is a culinary masterpiece called "Ranch Chili Crunch," a condiment that promises to elevate your everyday meals. Ranch Chili Crunch is a versatile topping that adds flavor to various dishes, from chicken wings to ramen and pizza.
And if it's not a culinary masterpiece, well, at least we had fun on social media for a day talking about a dream mashup of chili crunch and ranch dressing.
Beyond the product, however, the packaging design captures the collaboration's essence, as it fuses the visual identities of both Hidden Valley Ranch and This Little Goat. The label's background maintains Hidden Valley Ranch's recognizable landscape and blue sky horizon, while the typography takes on a hand-drawn 3D block letter style as seen on This Little Goat's chili crunch line. It's a departure from the traditional fonts typically seen on Hidden Valley Ranch products but feels entirely natural in this context. The bold, dimensional letters add depth and excitement to the label, reflecting the bold flavors contained within.
Moreover, the illustrations found on the Ranch Chili Crunch packaging further align with This Little Goat's classic branding. These familiar visuals include delightful depictions of goats and farm-inspired elements, further highlighting the synergy between the two brands.
The two brands have created a familiar and exciting product by marrying the household classic with the artisanal. As for the harmonious—or chaotic—marriage of ranch and chili crunch, we'll let you be the judge.