This is a conceptual design for a dispensary called The High Collective. This company aims to advocate for diverse lifestyles revolving around THC products, and aims to provide luxury, simplicity, and interaction.
I created the logo and the design based on the concept of an alternative world. This phrase can be understood in many ways. THC oils have psychoactive effects but are also often associated with medical uses as well. Delta 8 and Delta 10 oils have less psychoactive effects. An alternative world for people with chronic pain using these THC products from The High Collective is temporary relief from pain. An alternative world for those seeking recreational factors of the oil might be released from their own anxieties or troubles.
The color palette is derived from the plants. The obvious green and the purple reflection of the leaves under the lights. The colors are adjusted to a less saturated hue because The High Collective want to provide more than just the THC products, but an interaction that people seek when walking into any regular store. The font created was based on a grid that provides visual illusions. The angles also provide illusion of the letters are three dimensional.
