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Radford's Focus On Clean Ingredients Over Any FleetingTrends

by Chloe Gordon on 05/22/2023 | 2 Minute Read

Day Job recently designed the rebrand for radford beauty, focusing on everything but the trends. The new design highlights the brand's intention of using only clean ingredients, emphasizing what'swhat's inside, not the glossy exterior. The hand-drawn elements are an utter differentiation from the rest of the market's packaging features, creating a fun, playful aesthetic, a gorgeous juxtaposition against the frosted bottles, and immense use of white space. Day Job'sJob's scope for this project included strategy, copy, identity design, packaging, illustration, and art direction.


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