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Xun Mi Honey Packaging Design

by Chloe Gordon on 03/29/2023 | 2 Minute Read

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First of all, in the Chinese market, there are many kinds of honey, so how to jump out of the numerous honey brands on the shelf is the first problem we need to solve; Secondly, the production date and other information on the product is not obvious and not easy to find, so consumers may buy the goods in the process of purchasing; Finally, the existing honey on the market is mainly large pot capacity.

If consumers can't finish eating the honey within a certain period of time after opening it, the taste of the product will be affected, and even the product will deteriorate, resulting in product waste. Based on the problems in the above three aspects, Xunbee honey packaging began to look for solutions. Therefore, the inspiration of the packaging shape of Xunbee honey small pot comes from the tail of honey.

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By extracting the unique shape of bee tail and matching yellow and black color, we create a unique visual symbol of the product, so that consumers can know what the product is at a glance and reduce the cognitive cost of consumers. The packaging design of small pot type for disposable consumption is not only convenient to carry, but also can solve the problem that the large pot of honey has not been eaten for a long time after opening, which may lead to product deterioration or affect the taste of the product. Bees are the symbol of industry. The design of the top of the small pot of honey is based on the trajectory line of bees' honey flight combined with the number of 1 to 31. Consumers can see the corresponding production month of the product directly, so as to determine whether the product is expired.

After the packaging is opened, the whole row of small POTS of honey can be folded into a hexagonal small calendar. Consumers can place it at the office desk and other places to urge themselves to remember to drink a cup of honey every day.

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