Mohu Brewery's Conceptual Packaging And Its Ethereal Connections

The conceptual design for Mohu Brewery's visual identity, designed by Enqi Lim, is airy, bubbly, and full of charm. The alcoholic kombucha beverage is packaged within a design conceived around the concept of Meng-Po, a Chinese mythological figure who provided teas of Forgetfulness for souls to forget their past lives and reincarnate in peace. The delicate nature of the packaging plays into the ethereal concept but simultaneously feels like a modern design.

Based of the concept of Meng-Po, a chinese mythological figure who served Five Flavoured Tea of Forgetfulness for souls to forget their past lives and reincarnate in peace. Deriving at kombucha, an alcoholic tea based beverage that is also known as the "Elixir of life" sharing the same common theme of extending and repeating life.