This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

Ben & Jerry’s Founder Launches Cannabis Brand With Design From Pentagram’s Eddie Opara

Published

Ben Cohen is best known for being the Ben of the famous ice cream duo Ben & Jerry’s. But since turning their little ice cream parlor into a global phenomenon, Cohen has moved onto other ventures, mainly focused on furthering social causes and bolstering progressive political candidates like Bernie Sanders.

But for his latest venture, Ben is entering a very different kind of business—legal cannabis. Ben’s Best BLNZ (B3) is a new brand of cannabis with the stated mission of “selling great pot” and then using the power from that business to address the injustices of the war on drugs.

B3_blogpost_23.jpg

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

Keep reading