Inspired by fusing cheeky British humor and contemporary specialty grocery markets, Berczy is a seltzer brand with packaging by Studio HMVD that brings a new perspective to the market. The goal was to create a simple, minimalistic design that feels bright and airy through a radiant color palette and lively typography system. The balance within the design feels decidedly modern, with a delightfully British attitude.
Award-winning British hard seltzer brand Berczy, makes the best hard seltzer weâve ever triedâ really, proper good hard seltzer. They came to us with an exciting proposition: launch Berczy on American soil, starting with the east coast and expanding out.
While Berczy is just one of a few hard seltzers in Great Britain, theyâre a drop in the bucket when it comes to the American hard seltzer market. With macro breweries launching with big-name celebrities left and right, we knew we needed to position Berczy and update their brand to make a splash.
