SCC Clarifies The Brand With Its New Identity

SCC is a Swedish arbitration institute, founded in 1917, with the mission to help companies put their differences aside. Trustworthy - with a rich history, but also - trailblazers: known for using cutting edge technologies to resolve disputes faster.

The challenge was that their identity did not align with the progressiveness of the organization.

This is what we wanted to clarify with the new identity. The solution was to create a clear, bold expression that at the same time had relevance in an extremely conservative category.

The solution was a visual expression adapted to a digital reality, that simultaneously was perceived as safe and secure..

SCC’s new identity has been very well received, both externally and internally. It has become a benchmark for the entire category, redefining what an arbitration institution can look like today and in the future.