Clos du Val 50th Anniversary Bernard’s Cuvée Reimagines A Scrapbook Aesthetic For A More Refined Crowd

CF Napa helped design Clos du Val's new wine club offering: Bernard’s Cuvée. The exclusive wine is wrapped in a label that reimagines a scrapbook aesthetic with a more luxurious, high-end feel. The historical collage creates a personal touch, but the black-and-white color palette and refined typography system keep the label feeling elegant.

Following CF Napa’s redesign of the portfolio of wines, Clos du Val returned to CF Napa to develop a new wine club exclusive offering – Bernard’s Cuve?e. The release of this limited- edition wine celebrates Clos du Val’s 50th anniversary and the packaging needed to highlight this milestone and honor the wine’s namesake Bernard Portet – Clos du Val’s first winemaker – as a truly one-of-a-kind offering.

CF Napa’s scrapbook-like solution utilizes three separate labels, hand-applied over one another to create a collage of historical documents and photographs honoring Bernard, including the iconic 1970s Dodge Charger that he infamously drove up and down the then- rural Napa Valley. The final touch was Bernard’s signature and a limited edition bottle number. The result is a memorable package that captures the unique spirit of Bernard Portet and the early days of what would become Clos du Val’s impressive legacy in Napa Valley.