Apparently, it’s the year of the redesign.
We’ve seen soda brand after soda brand update their packaging system. This time, everyone’s favorite childhood snacks have just received a refresh from none other than independent brand design agency Pearlfisher.
Led by Hamish Campbell and Matt Sia, General Mills has revamped its fruit snacks portfolio, comprising three cherished brands—Gushers, Fruit By The Foot, and Fruit Roll-Ups. Because each brand’s demographic is the teenage crowd, the new packaging system seeks to connect to an entirely new generation of “the kids.”
