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Featured image for Shade Stix Packaging Visualizes The Brand's Tone Of Voice

Shade Stix Packaging Visualizes The Brand's Tone Of Voice

by Chloe Gordon on 04/19/2023 | 3 Minute Read

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Shade Stix from Hally Hair is an innovative packaging solution designed to make temporary hair coloring intuitive, mess-free, and effective for all hair types. Unlike competitor products that employ waxes, liquids, or chalks, Shade Stix uses a special lotion-like formulation that is uniquely designed to distribute color to any hair type, texture, color, or style. The entire application method has been reinvented to make color distribution fun and intuitive. Built directly into the product packaging, Shade Stix employs an applicator wand to distribute color onto hair and a soft comb to brush it throughout, leaving natural curls and texture as they are.

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Temporary hair color should be easy, convenient, and fun, but traditional products suffer from an array of usability issues. Shade Stix solves all of these problems in a single package. Most temporary hair products are messy and arduous to apply and leave hair feeling grimy. Typical hair makeup is applied via spray, powder, or pen which either doesn’t provide enough coverage or compromises the user’s hairstyle. Hally Hair sets out to remedy the issue that coloring products face: lack of compatibility with the full range of human hair textures, colors, and styles.

The formal elements of the Shade Stix integrate the functional components and express the Hally Hair brand language in a single, standalone package. The dual applicator strategy of wand + comb is a major differentiator from market competition and the dual-sided caps visually cue this unique functionality. The bright colors and playful geometry speak to Hally Hair's tone of voice. The product’s compact size can stand alone on store shelves and makes the unit easy to take on the go.

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Shade Stix uses a special lotion-like formulation that is uniquely designed to apply color to any hair type, texture, color, or style. The applicator wand makes application easy while the silicone comb spreads the product thoroughly for quick drying. The product comes in an array of colors that users can choose from to add to their new looks and everyday expression. By making it easy, mess-free, and available for all hair types, temporary hair coloring can become as normal a form of a beauty product as mascara or eyeliner.

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