With Roe v. Wade, the banning of contraceptives in Kabul and Mazar-i-Sharif, and the recent bills seeking to ban gender studies and limit trans pronouns in Florida, there is no room for complacency when it comes to womenâs rights. That’s why International Women’s Day, March 8th, is still so important.
But as brands rush to capitalize on the modern woman, they can fall into the trap of fem-washingâdesigning stereotypical products with no nuanced awareness or tangible care for the female audience. Opting to “pink it and shrink it” is no longer cute.
So, we asked some of the design worldâs most inspiring voices to embrace equity and celebrate the brands who refuse to take the lazy road. From vibrators and Selena Gomez to anti-Motherâs Day campaigns and binary-breaching beauty, here are a few brands getting it oh-so-right.
