Featured image for Auge Design Works With Casa Marrazzo To Showcase The Brand's Artisanal Quality Through Its Packaging

Auge Design Works With Casa Marrazzo To Showcase The Brand's Artisanal Quality Through Its Packaging

by Chloe Gordon on 03/29/2023 | 2 Minute Read

Auge Design worked with the Italian sauce manufacturer Casa Marrazzo to create a packaging system representing the brand's high-quality products. While the glass jars showcase the sauce within, the screen-printed geometric shapes beautifully enhance the design. The packaging has an artistic beauty, elevating the sauce experience to entirely new heights. If you're cooking with this pasta sauce, you're a lover of artisanal quality and authentic Italian taste.


Casa Marrazzo, a Campania-based Italian sauces manufacturer, approached us with a brief to create a unique and authentic range of high-quality products in a new custom jar. Inspired by the company's rich heritage, we created the "Collezione Casa Marrazzo 1934," a premium range that evokes an art collection of valuable pieces. To capture the nostalgic essence of the brand, we illustrated dozens of home objects and furniture pieces using a sophisticated yet warm, naive style.


The oversized objects are screen-printed with an opaque finish on clear glass, using the color of the ingredients as a background. We designed custom caps and an elegant palette to identify each product, while simple and colorful gold-printed labels were used to make the jars stand out on the shelf as a real design object. We further enhanced the design by adding a screen-printed illustration on the jar. This unique touch adds an extra layer of authenticity and emotional connection to the product, while the high-quality screen printing elevates the design to a truly premium level. Overall, our packaging embodies the brand's rich heritage, artisanal quality, and nostalgic appeal, making it a standout choice for customers looking for a truly authentic Italian sauces.

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