When we think about tall-tale (but true) design briefs that still resonate with creatives today, itâs hard to top Coca-Cola when they asked for a âbottle so distinct that you would recognize it by feel in the dark or lying broken on the ground.â And, if Iâm honest, that seems a completely insane thing to ask for, but I think itâs also served them pretty well, as we all know Coke when we see it. Even when you catch the wordmark displayed in another language, for the most part, itâs alwaysâand unmistakably soâCoca-Cola.
In its 136-year history, design has been central to the brand and its vision. Now, you can have a little piece of that design past and future with the newly released Coca-Cola Design Manifesto.
