PEAU is a skincare line on a mission to make its clients feel empowered. The brand’s packaging blends earthy undertones with psychedelic-inspired type, creating an eccentric aesthetic while maintaining a minimalistic system.
PEAU aims to counter overconsumption and demystify skincare with clean products that have multiple benefits. For PEAU, skincare is about acts of self-love rather than looking a certain way. With uplifting phrases and icons to denote recommended use, PEAU takes self-doubt out of the daily routine. PEAUâs mission is in three parts: reduce the number of products people use in their routines, empower consumers to feel confident in their routine without spending hours Googling ingredients, and serve as an everyday reminder on their counter that self-care and self-love are far more important than looks.
