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fefe And Its Bold Refinement

by Chloe Gordon on 03/22/2023 | 2 Minute Read


Fe?fe? is the leading French hard seltzer brand. Benefiting from the Group’s bar Le Syndicat, one of the world’s top bars in Paris, recepies are flavourful and adapt to the hard seltzer habit of high pitch tastes. Fe?fe? approached hard seltzers as fragrances, subtle, yet distinctive.

The identity translates this idea of bold refinement: a street gusto that’s at home in a velevety cocktail bar environment. It works as

a statement, the type plays with the repetition of the can, hence the split of the name FEFE into two “FE”s.


The identity is designed as a coherent system, throughout a range of different products, going from the now well known hard seltzer to a more nuanced range of long drinks, all the way to ready to drinks.

Maison Sagan is a creative agency, based in Paris and Miami. It was founded in 2013 by Franc?ois Salanon and Jean-Daniel Galisson. Now composed of 6 art directors, the agency designs identities for a various number of actors ranging from luxury brands to non-profits.