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Hand Cream Package Design Places All Importance On A Minimalistic Aesthetic

by Chloe Gordon on 03/16/2023 | 1 Minute Read

Designed by Simin Xu, the hand cream brand I KNOW ME takes a simple, refined approach. The product's shape is presented on the outer box, creating a strong visual and placing all the importance on the tube within. The simple, sans serif typography, is a vehicle of information, continuing the no-frills approach. Minimalistic aesthetics are key within this design, and they are utilized within every minuscule element, starting with the color palette and continuing through to the copy.


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