MSCHF Drops ‘Smells Like WD-40’ So You Can Complete Your Bob The Builder Fit

Blue-collar chic is nothing new. Clothing designed and made for people that can genuinely fix and repair things trickle into fashion and other non-blue-collar communities, like Carhartt beanies, Dickies work pants, and coveralls.

MSCHF’s latest drop takes a playful dig at the appropriation of the working folks’ utilitarian clothing with a new fragrance based on the handy penetrating oil WD-40 called “Smells like WD-40.” What exactly gives WD-40 its distinctive smell is unknown, as the brand guards the formula as a trade secret, but MSCHF purports to have created a close enough facsimile of the rust buster. MSCHF also calls its WD-40-inspired fragrance “Eau de Industrie,” a play on “Eau de Parfum.”