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Featured image for Minimal Water Haircare Brand We Are Concentrate Adds A Feminine Splash To Your Haircare Routine

Minimal Water Haircare Brand We Are Concentrate Adds A Feminine Splash To Your Haircare Routine

by Chloe Gordon on 02/07/2023 | 2 Minute Read

With no added water, Concentrate is a hair care brand replacing water with active ingredients. The result is a hair paste, which is much more sustainable. The packaging, designed by Frankie Albion, is infinitely recyclable, but the bubble gum pink and soft lilac hues allow this design to stand out. The soft colors, paired with a thick, sans serif typeface, are instantly attention-grabbing, and while the design is sustainable, the design doesn't lack a beautifully feminine approach.


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WE ARE CONCENTRATE IS CONCENTRATED, SUSTAINABLE HAIRCARE WITH NO ADDED WATER.

A normal shampoo contains about 70% water and a conditioner is about 90% water. We Are Concentrate are on a mission to change this, replacing the water with active ingredients to form pastes that are better for your hair and use less precious water. The 100ml aluminium tube is the equivalent of a standard bottle of shampoo, perfect for at home or travel.

MINIMAL WATER. MAXIMUM RESULTS.

We Are Concentrate add no water in the production process and use an in-house manufacturing method called a closed loop water system which is proven to be more sustainable than other manufacturing methods. We are Concentrate was born from a mission to create a brand that doesn’t only have amazing efficacious formulations but values to reduce the environmental impact of creating products. This includes its packaging which is fully recyclable (the aluminium tubes are infinitely recyclable and the caps are also recyclable!) and its ingredients which are carefully sourced.

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