American Colors Now Has An Identifiable Symbol

Every now and then there are jumps in the industry that change everything. This is the case of American Colors, Qroma ?s most important brand, has taken a step forward by changing the shape of their packaging, therefore fixing a decade-long problem.

AC lacked an identifying symbol. We decided to redesign one that englobes a concept, but we also made it complement the packaging graphic system. This way they can interact in a more natural way to differentiate the type of painting and at the same time becoming a demo of the colors that the brand offers.