CORTESE CAFFÈ came to us with the task of creating a new brand identity for their products. Inspired by the old story, of a young medical student from Italy that created the Cortese blend, by innovating and following his heart, k2design followed a ‘back to the origins approach’ combined with the quality the excellently selected seeds of CORTESE’s blend bring to the table.
Like Cortese, who didn’t reject the past, but instead embraced it and took it one step further, k2design created a new brand identity that reflects the ideals of back to nature, to the plantations, to the origin of coffee… These back-to-the-roots ideas inspired k2design, to create a new brand identity using the jungle-inspired primitive figures to build an authentic, bold & minimal personality for CORTESE CAFFÈ, which is now a brand with a sustainable, eco- friendly and pure character.
