LOCA Foods Rebrands As House Party With New, Irreverent Packaging
by Chloe Gordon on 02/02/2023 | 2 Minute Read
Who doesn't love a cheese-drenched meal? LOCA Foods recently rebranded into House Party and is celebrating the cheesy side of life. The brand's packaging system, designed by Lauren Joyner, leans into its irreverence while leaving space to extend its products beyond cheese dip. The black label and quirky illustrations thoughtfully differentiate this brand from the masses.
LOCA Foods, Inc. rebrands as House Party in a nod to the rich history of American cheese sauces and how it was originally marketed— as a “party fancy” food perfect for “glamorizing vegetables” in dishes like cheesy taters, bean casseroles and crock pot dips to serve to guests at house parties. Founder, Lauren Joyner, grew up eating these foods, all of which started her lifelong love affair with cheese dip. They’re still part of the Southern cuisine she enjoys today (with a dairy-free, modern twist!).
The company name change was a timely decision as the company prepares for both retail and foodservice expansion in 2023. The new branding and packaging will give the brand a longer runway for product innovation and expansion, and be more engaging to consumers on retail shelves.
- Designed By: Lauren Joyner