The essence of each of the three El Ateo bottles was inspired by great thinkers of civilization: Tequila Plata (Aristotle), Tequila Añejo (Hegel), and Tequila Reposado (Freud). Because of this, Estudio Albino’s packaging design for the brand incorporates the prominence and stature of the three great thinkers while still highlighting the essence of the premium tequila within. The textured label, detailed illustrations, and embossing detail create a label with prestige and without intimidation.
El Ateo is a magnificent tequila full of secrets and exclusive small productions created through experimentation and discovery led by critical thinking. Each bottle shows the meticulousness of its character and the personality that defines each variety, incorporating textures and details in silver (Tequila Plata), gold (Tequila Añejo), and bronze (Tequila Reposado), which, when accompanied by the slogan “In Tequila We Trust” help enhance its classic look as if it were a treaty that inside holds the key to the world, culminating with the seal of its monogram on the cap sealing the beginning of a story of great taste.
A methodical personality passionate about finding answers to the world beyond the material, which results in a product of exceptional quality both in taste and appearance. For the identity of the three bottles we were inspired by great thinkers of civilization: Tequila Plata (Aristotle), Tequila Añejo (Hegel) and Tequila Reposado (Freud). The idea to show only a part of their faces is as if you could imagine your own head instead of theirs in a symbolic way. It represents the possibility that any of us can be El Ateo, that thinker who experiments, seeks knowledge and come to its own conclusions to find its own truth.
